We’ve all heard the latest marketing buzz about QR codes. In case you haven’t, let me fill you in:
QR stands for “quick response.” So, basically a QR code is good for getting people with web-capable devices to a web site, file, or some text information (a quick response). These days, we see them most often used on print marketing pieces to link to a web site.
QR codes work like this:
- A potential customer sees a QR code in a printed advertisement
- They scan the QR code with a reader (usually on their phone or tablet)
- The code takes them to a web page with special promotional material
Where many small businesses get it wrong
Print materials driving traffic to your web site sounds great on paper. But in order to convert QR code visitors into customers, it is important to consider the device that they are using to read the code.
Most people aren’t going to hold your business card or direct mail piece up to a web cam to read the code. But they might use their smart phone! This gives you an opportunity to tell your customer that you care about their specific needs by providing them a mobile optimized web experience.
Making your site mobile
There are too many different approaches to “mobifying” a web site to cover them all in this little article about QR codes. Suffice it to say that if you use QR codes, your web site needs to be optimized for mobile devices like iPhones, Android handsets, tablets, and iPads.
We at Streak Creative would love to help you out in this area. You should contact us to get started!